Naming


"ufgrichtet": Upright in Body and Spirit

In my practice 'upgrichtet', the term 'uprighting' has two meanings: a physical one and a metaphorical one.

  • On a physical level, it involves bringing all the segments of the body into uprightedness and harmonious positioning with gravity to facilitate effortless movement. In the tradition of Ida P. Rolf, the pelvis plays a central role in Structural Integration. Too much forward or backward tilt affects the rest of the body, emphasizing the importance of a balanced pelvic position.

  • Metaphorically, it is about seeing the body, mind, and spirit as an inseparable whole. Research shows that posture affects emotional well-being and vice versa. Clients can emerge from our work feeling empowered, encouraged, and full of confidence in themselves and their self-regulation - metaphorically 'upright.'

Why Swiss German? The use of dialect adds a cozy and slightly cheeky touch to the name, which, to my ears, sounds more harmonious and appropriate than the German 'aufgerichtet'. Last but not least, Swiss German is my mother tongue and stands for authenticity.

Logo of ufgrichtet - black uppercase lettering, where the U forms the pelvis and upper body of the blue stick figure with it arms dynamically raised and surrounded by a blue ellipse that is open at the top.

Uprightness in Visuals: The 'ufgrichtet' Logo

The "ufgrichtet" logo visualises the ambiguity of physical and inner uprightness. The dynamic figure moves effortlessly within the force of gravity, radiating energy and lightness. The U-shaped pelvis is a central key to physical uprightness - it represents the entire upper body and forms the first letter of the text logo. The arrow pointing upwards in the logo symbolises the normal force, which acts as a counter-reaction to gravity and supports the uprightness of the figure.

The open elliptical shape at the top, which frames the text and the figure, symbolises other relevant aspects of the method and complementary therapy. Firstly, the human being is seen as a whole, a unity of body, mind and spirit in interaction with the social environment. Secondly, the figure stretches between earth and space - the earth providing firm support while the sky allows for growth.

Overall, the logo reflects the guiding principles of "ufgrichtet": wholeness and the harmonious combination of physical and inner uprightness.