Naming: Why "ufgrichtet"?


"ufgrichtet": Upright in Body and Mind

At ufgrichtet, being upright has two meanings: a physical one and an inner one.

  • On the physical level, the aim is to help the body find a more balanced relationship with gravity. Rather than striving for a "perfect posture," the focus is on an organization of the body that allows for more effortless movement and a greater sense of support. In Structural Integration, as developed by Ida P. Rolf, the pelvis plays a central role because it influences the relationship between many other parts of the body.

  • On the inner level, body, mind, and spirit are seen as interconnected. Physical experience, emotions, and thoughts influence one another. Through our work together, clients may feel stronger, more encouraged, and more trusting of themselves and their own capacity for self-regulation — feeling more upright or "ufgrichtet" in a broader sense of the word.

Why Swiss German? The Swiss German expression gives the name a sense of warmth while also adding a slightly playful character. To my ears, "ufgrichtet" sounds softer and more alive than the standard German "aufgerichtet", which makes it a particularly good fit for my work. Not least, Swiss German is my mother tongue and therefore also reflects authenticity.

Logo of ufgrichtet - black uppercase lettering, where the U forms the pelvis and upper body of the blue stick figure with it arms dynamically raised and surrounded by a blue ellipse that is open at the top.

Uprightness in Images: The ufgrichtet Logo

The ufgrichtet logo reflects the connection between physical and inner uprightness. The dynamic figure moves lightly and effortlessly in gravity, representing freedom of movement, energy, and lightness.

The stylized U-shaped pelvis forms the first letter of the name and refers to the central role the pelvis plays in Structural Integration. The upward-pointing arrow symbolizes the supportive force that acts in response to gravity and the possibility of feeling both supported and upright.

The open shape surrounding the figure and lettering represents wholeness. It reflects the view of the human being as an interconnected unity of body, mind, and spirit in relationship with the surrounding world. At the same time, the figure is suspended between earth and space: the ground provides support, while openness and growth remain possible.

In this way, the logo expresses the central idea behind ufgrichtet: the connection between physical and inner uprightness, support, and lightness.

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